Managing Meetings with Social Media
by Rob Zell:
I imagine you could survey employees on any day in any company and they would tell you that meetings are the bane of their existence. Too often, meetings are conducted without an agenda or even an overarching purpose. Attendees jockey for organizational position or display blatant apathy, checking email on mobile devices or laptops.
Meeting derailers are well documented and websites abound for coping with them. One challenge is that we work in an information age in which knowledge workers spend their time gathering, analyzing and synthesizing data, rather than producing or manufacturing. In meetings we have a desire to share what we know, rather than work to completion or decision. We all have a data set that we bring to the table and we need the time to process the data that others have before we can make a decision.
One way to manage this confusion is to have “pre-meetings”: touch base sessions with participants to set the stage and gain buy-in and commitment. Of course this means that a one hour meeting turns into a series of meetings; not the way to increase productivity! I would propose that this is the best reason to integrate the technology of a social collaboration tool into your workplace.
I can already hear the groaning in some corners of your organization. “Just what we need,” the CFO will say, “Facebook for work.” The COO will argue that the organization doesn’t need people “tweeting” on the job. This is what we often think of when the topic of “social” collaboration comes up. What if we took “social” of the term and instead called it “enterprise collaboration?” Few people would argue that engaging more people in the conversation, at least more people with relevant information, improves the quality of the decision.
A collaboration tool for business might be the answer to creating productive sharing prior to the decision meeting. Inviting employees to discuss and share adds value by increasing the knowledge and awareness of the participants and giving them time to process and synthesize. Furthermore, the content and discussion becomes a shared database and with proper use of tagging and cataloging, the information is available to the organization speeding the time to productivity. In a workforce that is generationally shifting, capturing this “tribal knowledge” is critical to the organization’s long term success.
The other great advantage in using a tool like this is that it increases the commitment to the decision. Because the members had a chance to weigh in, discuss, process and be heard, the team can come to a joint decision during the dedicated time allowed without the posturing and politics that might normally occur in the formal meeting space.
And finally, for the naysayers who will argue that these kinds of tools don’t add business value, there is plenty of research out there that says otherwise. In organizations that utilize these tools, there is better alignment, better transparency, better community and better results.
I’d like to hear your thoughts: how might your organization take advantage of “enterprise collaboration” tools to support higher productivity? If you are already using a tool like this (in my organization we use Yammer) how is it paying off?
